A bike is the answer.
Farra was started in 2024 by a small team of engineers, designers, and urbanists who believed Baghdad deserves a different way to move through the day. Not cars. Not e-scooters charging on every corner. Just bicycles — well-built, well-placed, and impossible to lose.
What we believe.
Short trips should be human trips.
A city is only as good as the slowest way to cross it.
Hardware should disappear. The ride should stay.
Baghdad is not a future city. It is a city building its future, right now.
The crew.
Twelve engineers. Six cities. One factory floor. All pedal-powered.
Layla H.
Urbanist. Cyclist. Believes the best commute is the one you do twice a day.
Karim D.
Hardware-first engineer. Built two of the G1 subsystems with his own hands.
Noor A.
Editorial designer. Came from a magazine background. Cares about the dots on the Arabic logo.
Ali M.
Logistics veteran. Has personally rebalanced 800 bikes across Baghdad in one summer.
Sara K.
Geographer. Draws the fences. Talks to every mayor and dean who will listen.
Hassan B.
First voice you hear on the line. Once rode a Farra 14 km to replace a deadbolt.
Three years. One city.
Farra founded in Baghdad with six engineers and a single prototype.
University of Baghdad launch — 80 bikes, four priority zones, 1,200 riders in week one.
Zain Iraq + Qi Card partnerships. Expansion to Karada, Dora, Mansour. 12,000 active riders.
Target: 1,000 bikes, twelve neighbourhoods, the largest pedal network in the region.